Labubu is a famous character from a designer toy series called “The Monsters”, created by Kenny Wong, a well-known artist from Hong Kong. It became popular through a Chinese toy company called Pop Mart, which mass-produces collectible art toys. It was first introduced in 2015-2016. Inspired by European fairy tale and Nordic folklore. Labubu is depicted as a mischievous elf-like creature with kind intention.
How it’s look:
Labubu is a small, mischievous creature that looks like a mix between a forest monster, an imp, and a cartoon animal — creepy yet cute.elf-like appearance, featuring pointy ears a fluffy body and a distinctive toothy grin. They have a playful yet fierce look with wide eyes and nine sharp theeth. They are often describe as scary-cute.

Why this labubu is expensive:
It is a limited edition doll.Many Labubu figures are released in limited quantities, often as part of blind box series.Some editions are “secret” or “chase” versions — extremely rare, hidden in 1 out of 72 or even 1 out of 144 boxes! It was Produced by Pop Mart, one of the biggest collectible toy companies in Asia. They’ve created a premium brand image, similar to luxury streetwear — people want to “own the rare drop”. Fans go crazy for new releases and line up outside stores.TikTok, Instagram & YouTube unboxings make people want more, increasing demand.Sometimes it’s resold 5x to 10x the original price online.A normal Labubu blind box might cost ₹900 to ₹1,500 (~$10–$20).A rare chase version could go for ₹10,000–₹40,000+ depending on rarity.

LABUBU or PAZUZU? The truth behind the POP MART’S viral demon toy!
- Labubu dolls have taken the world by storm, from celebrity shelves to Wimbledon sightings. But a recent viral claim linking these adorable toys to the ancient demon Pazuzu has triggered fear and confusion online.
- The controversy began with a viral Instagram post and snowballed into a conspiracy theory that’s seen fans destroy their dolls out of panic. Fueled by eerie videos, speculative memes, and TikTok commentary, the internet frenzy escalated quickly. But what is the truth behind this internet sensation?


Explore the origins of Labubu dolls, the Pazuzu myth, and what the creators have to say about the now-global phenomenon that’s driving Pop Mart’s billion-dollar success .
- The controversy began when an Instagram user posted a video featuring a brown Labubu doll beside an image of Pazuzu. The viral conspiracy ties Labubu to Pazuzu, a mythological demon from ancient Mesopotamia, known primarily through his appearance in The Exorcist.
- He is typically depicted with wings, bulging eyes, a serpent-headed phallus, and claws. However, fact-checking site Snopes.com debunked the resemblance, stating the dolls look nothing like Pazuzu. Even Britannica notes that Pazuzu was often considered a protective figure in mythology, used in amulets to ward off evil rather than embody it. There is, as of now, no credible evidence linking Labubu’s design to any demon, ancient or fictional.
- Artist Kasing Lung has not publicly addressed the demon-linked rumors, but his past interviews consistently point to fairy tales and childhood nostalgia as the primary inspirations behind the Labubu character. Expert says “labubu doll have no link to Pazuzu”.